Meet the founder and owner of Flatbed, Samantha Vroomen. Sam is a ballerina turned road cyclist with big dreams and ambitious goals. Her love of coffee bloomed late in life, morphing from a hot chocolate addiction to a coffee addiction thanks to an arduous four years studying engineering at Cal, in Berkeley California. From dabbling in Cal Triathlon to racing for Team Mikes Bikes, flying planes or wakeboarding, skiing or taking photographs, Sam likes to delve into the details and understand every aspect of the passion she follows. This holds true with Flatbed and every event we attend. From start to finish, Sam will analyze the details and bring you the best possible set up for your unique event.